Why Use Digital Signage?


Digital signage is a very effective way to communicate with people. These can be people out on the street, in your office and factory or waiting rooms. The list is virtually endless.

You can’t miss a big screen with a message on it as you walk past, and unlike a poster the message can be constantly changing.

Digital sign on a wall

Most electronic signage is seen outside shops or in shop windows, and on the side of telephone boxes, but it is now used in virtually every sector where you need to show information to people that can be updated instantly and electronically as the need arises.

You are just as likely to find it being used inside production facilities as in public areas.

Digital signage is a great way to get messages across to your staff or your customers and offers the following advantages

  • Save on printing costs and mistakes
  • Now very affordable
  • The more you use it, the lower the cost becomes
  • Display welcome messages to your visitors and staff
  • Show out of hours training information to staff
  • Keep your staff updated
  • Easily update high up cafe menu boards without getting the step ladder out
  • Update people in waiting rooms with status information or show them relevant advertising
  • Promotions or special offers can be displayed and removed instantly
  • Messages visible at all times
  • Update the screens at any time and from anywhere *
  • Display video advertising
  • Easily animate parts of the display to grab peoples attention
  • Instantly show important messages to staff on your factory floor

*Internet connection required

Printed Posters Gone Wrong

An example of a printing mistake is this poster that was put up around my local town. Even if the printer shows you a pre printing proof it’s still all to easy to let a mistake through. If this had been on a digital signage screen it could have been fixed as soon as it was noticed with a couple of mouse clicks.

The other advantage with digital posters is you can add or remove items from the display any time you like. That fabulous idea for a poster design you had yesterday might need to be altered to an even better one the day after it was printed which with cloud based digital signage is very easy to achieve.

Poster with spelling mistake


Is digital signage expensive?

Not any longer. Falling electronics costs mean large screen displays and the equipment to drive them is far more affordable now than it was ten years ago. A signage system doesn’t cost a significant amount more (if that even) than the price difference between a well known big brand name TV and a cheap Chinese no name one.

I’ve worked in the electronics industry for many years and there is very little electronics in modern TVs or signage players to fail compared to ten years ago, so everything should be fairly reliable and easily repaired or replaced.

If you have any questions on how digital signs can help you along with some pricing please get in touch with us.

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